Awareness will never be popular.
Because we have multi-billion dollar industries that rely on our staying unaware and constantly seeking for answers outside ourselves, awareness will never have the buzz appeal of a thigh master (or anything else that promises results without effort).
Awareness relieves us of kidding ourselves.
Awareness dispenses with BS.
Awareness demands truthful thinking.
Awareness enables change.
It sucks. When you gain awareness, you no longer have the luxury of leaning into learned helplessness or repeating the same patterns because you now know those things no longer serve you. You will always have the uncomfortable knowledge that your old patterns are waiting for you to do something different.
When are ready, awareness will guide you. It just won't be comfortable.