This clothing was created for the purpose of protecting a child-like joy, by going through our day-to-day lives we often forget to "see the silverlining" and always stay positive! The court jester in medieval times was used to entertain the king, to relax him in times of stress, or to make the king happy when he was not. That is what this clothing company should represent! We want customers to look at the clothing and it bring out the joy, by making you laugh or smile, while also being relaxing and comfortable to wear! It was made to bring out that inner-child that we all love.