I was inspired to create this campaign after seeing Jared Padalecki's Always Keep Fighting campaign and decided I wanted to do something similar. I also decided that TWLOHA was the perfect organization to donate the proceeds to since I greatly admire their work to spread awareness about depression, self-injury, suicide, and addiction and have admired them for many years and due to having first-hand experiences with all of the above it just felt right to choose them. Then I figured what better way to convey and spread a positive message than to combine two things I'm passionate about, mental health awareness and the TV show Supernatural, using some of my favourite inspirational quotes from the show and pairing them with their respective characters in a simple design.
This is the first installment of this overall campaign and this was the design that made this entire thing possible. Its main goal is to remind people that even when you, the people around you, or just life in general tries to put you down and makes you think you're not good enough, you have to remember that whatever you have is enough and be proud of that.