As humans we engage in a certain activities or running for this matter, and sometimes we need a little boost, that reminder, to keep on running.
To create a platform that runners all over the globe could visit to simply obtain a shirt to push them through their running activities.
Take the words KEEP ON RUNNING and print them on a t-shirt upside down, yes, upside down. Now the the saying "KEEP ON RUNNING" will be right side up for the runner. It does not matter if anyone else can read it, what matters is that you can read it. No matter if you are running 1 mile or a 26.2 marathon you will have those words right there. So if you feel like giving up with your head down, look to your KOR and KEEP ON RUNNING.